Why should I bother promoting my website?

What use is your website if no one is visiting it?

You may have invested on a website, including into it useful information on your services or products. However that would be meaningless if your potential customers can't find your website. It's the same as owning a shop on an unknown street (your website will rank very low on search engines) while trying to compete with a shopping mall (the first ten results of your targeted keyword).

SEO and PPC can increase your website's traffic, but every method has its positive and negative side. SEO delivers on the long term, in contrast with PPC which can immediately raise a website's traffic. On the other hand, with SEO you don't have to pay each time a user visits your site, because it helps you rank high on search engines in a "natural" way. Your website gets more hits because of its high ranking.