What is SEM?

We could say that SEM is a kind of digital advertisement that demands planning, knowledge and experience.
Search engine marketing (SEM) is a general term to describe various methods you may use to make your website more visible to search engines, thus attracting more visitors to it. It is the combination of two processes called search engine optimization (SEO) and pay per click (PPC). SEO has advantages over PPC and vice versa. By combining both methods' advantages, you can achieve impressive results.